One of the activities I miss from my corporate days is leading marketing campaigns. There was just adrenaline that would pump into my body, the thrill and the excitement of delivering great work. Sometimes it would be average work, and once in a while really bad. Having worked for over 24 years and over a […]
One of my all time favorite campaigns I have had the honor and pleasure to lead was this Hansa Pilsener ad during my time as General Manager of Hansa in 2009. It was a nerve wrecking time and changing the direction of the brand. The script initially was not approved but something about it really […]
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