Marketing

Coronavirus will forever change the ways companies operate.

Coronavirus will forever change the ways companies operate.

Senior leaders will be thinking of what opportunities will be there for companies. There will be thinking whether they need the number of employees and whether they can manage with fewer people. Why deal with too many people when digitization will help? Why need full-time employees when you can outsource?  Offices? Who needs offices when […]

7 REASONS WHY BUSINESS NEED THE MARKETING FUNCTION? 7 REASONS WHY BUSINESS NEED THE MARKETING FUNCTION?

7 REASONS WHY BUSINESS NEED THE MARKETING FUNCTION?

I worked for Unilever for 12 years and one of the biggest activities we always embarked on was Brand strategies and planning that really shaped the company’s growth agenda. As I got into more senior jobs one of my most critical jobs was to give senior managers some comfort that as a leader, I understood […]

7 steps to improve your customer experience & service

7 steps to improve your customer experience & service

“Great customer service doesn’t mean the customer is right; it says the customer is always honoured (Chris Lo Curto) Excellent customer experience leaves your customers feeling good, appreciated and they often want to come back for more.  It helps entrench loyalty. I have experienced some fantastic customer service. This Sunday we went out for a […]

How to differentiate your brand offerings from competitors

How to differentiate your brand offerings from competitors

In today’s tough economic climate, differentiating your brand and business from your competitors is critical for survival. I recently had a group coaching session with entrepreneurs who’ve been in business for around 2-3 years. Majority of them are in the growth phase with relatively unique service offerings. When I straight out asked them, what made […]

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