Brands in the USA are taking a stand on racial & gender issues but why are South African brands quiet?

Brands in the USA are taking a stand on racial & gender issues but why are South African brands quiet?

Brands in the USA are taking a stand and they are supporting the Black Lives Matter Movement. George Floyd’s death in the USA sparked outrage and protests that really shook the country. And brands started looking at their own behavior and started taking a stand again racial injustice. But in South Africa a lot of […]

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Bravery and Leadership in Sarita

Bravery and Leadership in Sarita

If I could sing I would sing for this beautiful wonderful brand called Sarita. It was 2006/2007 and I was Marketing Manager of Flavored Alcoholic Beverages (FAB). I had an intuition that said there was a huge gap in the market that would be targeted to females in the higher end. Yep, you can imagine […]

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Ego to Axe Migration – 2001

Ego to Axe Migration – 2001

I do believe great marketing leads to business results. But over time Marketing has been reduced to being about tactics that don’t have any link to driving business results. I am glad I came from that era that believed marketing can be a huge asset to the business. In 2001 I was at Unilever- Lever […]

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Coronavirus took the world by storm.

Coronavirus took the world by storm.

Coronavirus took the world by storm. I was one of those people who thought – aghh it’s too far away. China, Wuhan and it won’t touch us. As people started pulling away from gyms and pulling kids from school I was like aghhh no need to panic. Then we started seeing the impact it was […]

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Clear Brand communication

Clear Brand communication

The last time I posted on this page was last Monday. The lockdown had my brain on freeze panel just for a second but after thawing, it’s back in the groove. It’s been fascinating watching brands that are doing well come out with clear communication and not beating about the bush. Brands and companies that […]

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How to differentiate your brand offerings from competitors

How to differentiate your brand offerings from competitors

In today’s tough economic climate, differentiating your brand and business from your competitors is critical for survival. I recently had a group coaching session with entrepreneurs who’ve been in business for around 2-3 years. Majority of them are in the growth phase with relatively unique service offerings. When I straight out asked them, what made […]

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