Brands in the USA are taking a stand on racial & gender issues but why are South African brands quiet?

Brands in the USA are taking a stand on racial & gender issues but why are South African brands quiet?

Brands in the USA are taking a stand and they are supporting the Black Lives Matter Movement. George Floyd’s death in the USA sparked outrage and protests that really shook the country. And brands started looking at their own behavior and started taking a stand again racial injustice. But in South Africa a lot of […]

Continue Reading

Bravery and Leadership in Sarita

Bravery and Leadership in Sarita

If I could sing I would sing for this beautiful wonderful brand called Sarita. It was 2006/2007 and I was Marketing Manager of Flavored Alcoholic Beverages (FAB). I had an intuition that said there was a huge gap in the market that would be targeted to females in the higher end. Yep, you can imagine […]

Continue Reading

Ego to Axe Migration – 2001

Ego to Axe Migration – 2001

I do believe great marketing leads to business results. But over time Marketing has been reduced to being about tactics that don’t have any link to driving business results. I am glad I came from that era that believed marketing can be a huge asset to the business. In 2001 I was at Unilever- Lever […]

Continue Reading

RSS
Follow by Email
LinkedIn
Share