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Why you need to spend time building your brand for the long-term

Why you need to spend time building your brand for the long-term

I caught myself complaining about how long it takes to grow a brand and the blood sweat and tears it takes to build a business. ‘Small business’ is often thought of as something very different to bigger business and because of that, most small business owners tend to think that they don’t need to spend […]

Stop complaining and be grateful for what you have

Stop complaining and be grateful for what you have

It’s time to  stop complaining about what you don’t have and be grateful for what you do have. Being ungrateful is an energy drainer. You turn into a whiner and a complainer and nobody wants to be around someone who does that. I personally cannot stand whining and complaining.  I am personally taking on this […]

How to manage your time and prioritise your life

How to manage your time and prioritise your life

The last few months have been rather hectic with jam-packed diaries, deadlines, running workshops, over and above the demands of being a mother to an energetic 6-year-old. It’s been exhausting. To add to this, I recently had to travel to Nairobi mid-month for work and returned home at 1:30am! The next morning, I had to […]

Should you expect your friends to support you in your business?

Should you expect your friends to support you in your business?

This is a topic I’ve wanted to write about for a while and it’s something that’s been coming up often so here goes… I did work for someone I consider a friend – and they did not pay me. This got me thinking: should your friends support you when you have a small business; especially […]

Are entrepreneurs born or are they made?

Are entrepreneurs born or are they made?

There are people who just have a magic touch. It seems like whatever they choose to do magically happens. They are successful and they make it look effortless. They have what is called the X-factor. I, on the other hand, have tried so many things since my entrepreneurial journey began but none seem to be […]

Should you stay in corporate or start your own business?

Should you stay in corporate or start your own business?

Recently, I find myself having a recurring conversation (be it around the dinner table or WhatsApp group chats) about whether one should leave corporate to follow their passion? Most of the women I speak to are so unhappy in the corporate world and they just want out. There are many reasons as to why they […]

Why feeling insecure and lonely is part of being an entrepreneur

Why feeling insecure and lonely is part of being an entrepreneur

Being an entrepreneur is wonderful feeling. You are finally accomplishing your dream and you are working hard to make a profit and make your business a success. It brings joy to your spirit and it makes you feel alive. But what about those less exciting emotions – loneliness, insecurity, rejection. These have a way of […]

9 questions you need to ask to get more customers

9 questions you need to ask to get more customers

Have you ever wondered why you are not getting enough customers for your product/service? I definitely have. I thought getting clients would be easy. After all, I’ve had 25 years of experience looking after major brands – like Hansa, Vaseline and Dove – in top corporates. It wouldn’t be a hard transition right? Wrong! In […]

It’s time to invest in your digital marketing

It’s time to invest in your digital marketing

As a small business owner it’s often difficult to know how you can reach your target market. My advice is that you invest money towards some form of marketing activities so that you can create awareness of your business, product or service. Although it takes time to see the results, I believe it’s worth it […]

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