MosidiKSeretlo

A mother, a blogger, business coach, motivational speaker, a future author. I love helping people and I love seeing small businesses grow. I spent 24 years in corporate as a senior marketing executive and decided to start my own business in coaching. I live in Johannesburg, South Africa with my daughter. I love family, reading and blogging.

Brands in the USA are taking a stand on racial & gender issues but why are South African brands quiet?

Brands in the USA are taking a stand on racial & gender issues but why are South African brands quiet?

Brands in the USA are taking a stand and they are supporting the Black Lives Matter Movement. George Floyd’s death in the USA sparked outrage and protests that really shook the country. And brands started looking at their own behavior and started taking a stand again racial injustice. But in South Africa a lot of […]

Hansa Pilsener – Vuyo Beer Campaign Entrepreneurship in South Africa

Hansa Pilsener – Vuyo Beer Campaign

One of my all time favorite campaigns I have had the honor and pleasure to lead was this Hansa Pilsener ad during my time as General Manager of Hansa in 2009. It was a nerve wrecking time and changing the direction of the brand. The script initially was not approved but something about it really […]

Coronavirus will forever change the ways companies operate.

Coronavirus will forever change the ways companies operate.

Senior leaders will be thinking of what opportunities will be there for companies. There will be thinking whether they need the number of employees and whether they can manage with fewer people. Why deal with too many people when digitization will help? Why need full-time employees when you can outsource?  Offices? Who needs offices when […]

7 REASONS WHY BUSINESS NEED THE MARKETING FUNCTION? 7 REASONS WHY BUSINESS NEED THE MARKETING FUNCTION?

7 REASONS WHY BUSINESS NEED THE MARKETING FUNCTION?

I worked for Unilever for 12 years and one of the biggest activities we always embarked on was Brand strategies and planning that really shaped the company’s growth agenda. As I got into more senior jobs one of my most critical jobs was to give senior managers some comfort that as a leader, I understood […]

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