A mother, a blogger, business coach, motivational speaker, a future author. I love helping people and I love seeing small businesses grow. I spent 24 years in corporate as a senior marketing executive and decided to start my own business in coaching. I live in Johannesburg, South Africa with my daughter. I love family, reading and blogging.
Brands in the USA are taking a stand and they are supporting the Black Lives Matter Movement. George Floyd’s death in the USA sparked outrage and protests that really shook the country. And brands started looking at their own behavior and started taking a stand again racial injustice. But in South Africa a lot of […]
If I could sing I would sing for this beautiful wonderful brand called Sarita. It was 2006/2007 and I was Marketing Manager of Flavored Alcoholic Beverages (FAB). I had an intuition that said there was a huge gap in the market that would be targeted to females in the higher end. Yep, you can imagine […]
I do believe great marketing leads to business results. But over time Marketing has been reduced to being about tactics that don’t have any link to driving business results. I am glad I came from that era that believed marketing can be a huge asset to the business. In 2001 I was at Unilever- Lever […]
One of my all time favorite campaigns I have had the honor and pleasure to lead was this Hansa Pilsener ad during my time as General Manager of Hansa in 2009. It was a nerve wrecking time and changing the direction of the brand. The script initially was not approved but something about it really […]
I recently came across this photo. I think this was 2011. I was General Manager of Hansa Pilsener working with such an amazing team who reported to me. Looking back at my time here – I was always feeling like an outsider in a man”s world, feeling like I had to fight for them to […]
Coronavirus took the world by storm. I was one of those people who thought – aghh it’s too far away. China, Wuhan and it won’t touch us. As people started pulling away from gyms and pulling kids from school I was like aghhh no need to panic. Then we started seeing the impact it was […]
Senior leaders will be thinking of what opportunities will be there for companies. There will be thinking whether they need the number of employees and whether they can manage with fewer people. Why deal with too many people when digitization will help? Why need full-time employees when you can outsource? Offices? Who needs offices when […]
The last time I posted on this page was last Monday. The lockdown had my brain on freeze panel just for a second but after thawing, it’s back in the groove. It’s been fascinating watching brands that are doing well come out with clear communication and not beating about the bush. Brands and companies that […]
I worked for Unilever for 12 years and one of the biggest activities we always embarked on was Brand strategies and planning that really shaped the company’s growth agenda. As I got into more senior jobs one of my most critical jobs was to give senior managers some comfort that as a leader, I understood […]
Watch Andrea Quaye VP Marketing Africa talk about unique perspective.
