Why I do what I do? I have been in the shoes of the heads of marketing
I understand their challenges, I understand their frustrations. I have felt lonely and sometimes I did not know who I could turn to. That is why I believe I can help them navigate their challenges by supporting them emotionally as well as delivering towards business results.
About Mosidi K Seretlo Brand & Marketing Agency
I help marketing leaders to strategically navigate the rapidly evolving marketing landscape in a complex and dynamic world. Let us face it. CEOs do not trust marketers and do not see the value of marketers. This is becoming even more of a challenge with marketing no longer being considered a real driver of value. In addition to this, the pressures on marketing executives to deliver short term tactics but without a clear strategic framework is real. There is a constant struggle to balance both the long- and short-term business needs.
I recognized during my career as both C-suite Brand Director and GM of both large and small brands, that CEOs are looking for more from marketers and want them to ensure that the marketing spend is delivering to the business. Digital media has changed the landscape and more consumers are getting online. Competition has increased and consumers want more from brands but and want clarity of what their brands do for them.
After 24 years in corporate, I decided to step down and Mosidi K Seretlo Brand & Marketing Agency was born. I am now a passionate Executive Business Coach working with senior leaders across marketing and business. I help CMOs and Heads of Marketing build marketing strategies and plans that deliver business results. I have worked with a number of companies across Financial Services, ICT, FMCG & Energy business. I have also worked on both B2B and B2C brands.
Standout moments during my career
I have an endless passion for marketing, I am energetic. I love solving problems. I love winning. I love helping teams to win. I also know the world you live in. I have walked in your shoes.
Brand & Marketing Agency owner | Marketing Strategist | Marketing Planning. | Brand Strategist | Mother | Small Business Owner | Inspirational | Phenomenal Woman | Authentic
Clients I have worked with
100% Black Female owned
South African Based
Level 1 BEE Rating