This is one of the first ads I worked on at Vodacom called Vodacom Baby.
Before coming to Vodacom I had been on extended maternity. I had left my previous job to have a baby & had not been working for almost a year.
Having a baby changed me so much. I had lost some of my confidence, my little baby girl was still 5 months when I went back to work. I felt so guilty of leaving her with someone else. I was also feeling a lot of pressure to make it happen. I was Head of Brand and Comms. I desperately wanted the ad to succeed and to prove to myself that I was ok & I still had it in me.
The brief has already been written by the previous team but no scripts had been approved. I did not have a clue on what made great telecoms ads. Actually looking back I was a bit too hard on myself. This ad is one of the best pieces of work I thought was done. Simple story, clear benefit, great script and music. As usual great campaigns come with great teamwork and I worked with Mzamo Masito Brand Director, Motsamai Pule the Marketing Manager and the advertising agency Ireland Davenport with bridget johnson, Phil Ireland, and a fabulous team of creatives Gina & Anthea and account director Marlene Truter