Hansa Pilsener – Vuyo Beer Campaign

Entrepreneurship in South Africa
Vuyo Beeg Beeg Dreamer Campaign

One of my all time favorite campaigns I have had the honor and pleasure to lead was this Hansa Pilsener ad during my time as General Manager of Hansa in 2009. It was a nerve wrecking time and changing the direction of the brand. The script initially was not approved but something about it really worked and the debates with the creative team at the edit suite were often quite screaming matches, tears and hugs and well the rest is history. The entrepreneurship trend in South Africa was taking off and this campaign came at the cusp of that trend! Of course taking risks came with criticism and cynicism. But when you believe in something you go with it. Working with an amazing team of passionate people and creative agency MullenLowe Group is what is all about. Kirk Gainsford Vicki Buys we were beeg beeg dreamers.

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