MOSIDI K SERETLO BRAND AND MARKETING AGENCY

Started in 2016 by Mosidi Seretlo who worked as a senior executive in blue chip corporates such as Unilever, SABMiller (AbInvev) and Vodacom.

Mosidi – founder and director wanted to start a business that helped businesses grow and thrive.

WHY WORK WITH MOSIDI K SERETLO

CEOs are looking more from marketers and want them to ensure that the marketing spend is delivering to business
Digital media has changed the landscape and more consumers are getting on line
Competition has increased and consumers want more from brands but and want clarity of what their brands do for them.
About Mosidi

I have been in corporate for 20+ years and have experienced first hand this disconnect and wastage when it comes to what brands need to do to ensure they deliver to the business ask.
I have helped corporates unlock R1bn in brand value
I have helped blue chip corporates integrate develop clear marketing and brand strategies to ensure better executions in the market

Mosidi Seretlo spent this week in Ghana working on consumer research.

Mosidi Seretlo Founder and Director explains that is it critical to always test concepts with consumers when working on brand strategies

In this case the client is a regional head of Marketing and wanted to ensure that the brand strategy we had developed would also be relevant across the region.

Many brand strategies are often done without doing any consumer research and can sometimes lead to disastrous outcomes.

We learnt a lot about the consumer and we will be doing more work in the African region.

OUR SERVICES

1. Brand Management

Short to medium term brand management solutions to manage your brand.

2. Strategic Planning

Development of strategies and plans for your marketing and brands

3. Brand Strategy

Defining target market, need, insights and positioning of brand.

Concept testing and research to have a better understanding of your target market and brand positioning.

4. Business Coaching

Focusing on middle management and senior leadership coaching.

Brand Management

When you require short to medium term brand management solution to manage your brand.

Strategic Planning

Development of strategies and plans for your marketing and brands

Brand Strategy

Defining target market, need, insights and positioning of brand. Concept testing and research to have a better understanding of your target market and brand positioning.

Business Coaching

Focusing on middle management and senior leadership coaching.

WHAT WE BELIEVE IN

STRONG HEALTHY BRANDS + STRONG TEAMS = LONG TERM SUSTAINABLE BUSINESS PROFIT

I started my business at the age of 47. I am a strategic marketer , an executive business coach, workshop facilitator and a motivational speaker.

I left the corporate world after 24 years of working for various blue-chip companies. My love for marketing started a long time ago and always finds me wherever I go. I love helping marketing teams solve strategic marketing issues. I also love training marketers and love helping teams in strategic planning.

In my role as a strategy consultant I have seen the need to coach leaders and help them in their leadership journey. I have embarked on a coaching journey that focuses on coaching executives in the corporate world who are looking for someone practical, someone who has walked their path and understands their challenges and what it takes to succeed.

WHAT OTHERS HAVE TO SAY

Mosidi is an overachiever and doesn’t settle for mediocre. She is driven, resilient, passionate and ultra intuitive which gives her the ability to overcome just about any obstacle. Mosidi is not only one of the best clients and marketers that I have worked with but also one of those rare clients that truly understands the power of relationships. She is one in a million and I can only see her go from strength to strength. It’s an inevitability.

Wayne Naidoo

I remember my first session with Mosidi - it turned into more of a counselling session when I started crying. I realised that I had the dream and vision but felt stuck and overwhelmed by the blind spots. Mosidi helped unpack my vision into a proper roadmap and define a go-to-marketing strategy. She makes me laugh when she emails me to tell me to take down an advert that is not aligned with my brand. She is truly a marketing guru and a great critic, and she enjoys her coaching duties which include being honest even if it hurts to hear the truth.

Pumza Dilika

I have worked with Mosidi Seretlo for many years, with her in the client role, and me in the agency or consultant role. Most recently, she has partnered me in developing and facilitating executive training modules for marketers. I love working with her because she is a consummate professional in her approach to any brief; she brings her years of marketing, management, leadership and life experience to her materials.

Gillian Rightford

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